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If you think about it, road signs are integral to keeping drivers alive. A traffic sign could mean the difference between a driver making that life-saving stop or possibly running into oncoming cars. Drivers have to making important decisions in a matter of seconds, which is why sign manufacturers create signage with the human psyche in mind.
This week, Curcio Enterprises, Inc. shares a few key areas where psychology is used in the creation of traffic signage: